TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential Guide to Marketing Planning 
SN  - 9780273713234 (print)
AV  - HF5415.13/ WOO 
U1  - 658.8/02 22
PY  - 2007///]
CY  - Harlow, England, England
PB  - Pearson
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -