Wood, Marian Burk, Essential Guide to Marketing Planning - xvii, 268 pages : illustrations ; 24 cm Includes bibliographical references and index. ISBN: 9780273713234 (print) LCCN: 2016049335 Subjects--Topical Terms: Marketing--Planning. LC Class. No.: HF5415.13/ WOO Dewey Class. No.: 658.8/02