Peter, J. Paul. <br/><br/>
Marketing management :  Knowledge and skills : Text, analysis, cases, plans. 

 - 3rd ed. 
 - Homewood, IL :  Irwin,  1992. 
 - xvi, 943 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 922-932) and indexes. 
<br/><br/><label>ISBN: </label>0256092257 
<br/><br/><label>LCCN: </label>91007338  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13