TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and Global Marketing: Concepts and Cases 
SN  - 0256157235
AV  - HF1416.I54  
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Export Marketing
KW  - Case Studies
N1  - Includes bibliograhical references
ER  -