TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 
SN  - 0761918531 
AV  - P91.3 
PY  - 2000///
CY  - Thousand Oaks, California
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references (p. 265-268) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0656/00008042-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/00008042-t.html
ER  -