Berger, Arthur Asa

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches - Thousand Oaks, California: Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.

Includes bibliographical references (p. 265-268) and indexes.

0761918531

00008042


Mass media--Research--Methodology.
Communication--Research--Methodology.

P91.3