TY  - BOOK
AU  - Luther,William M.
TI  - The Marketing Plan: How to Prepare and Implement It 
SN  - 0814471013
AV  - HF5415 
PY  - 2001///
CY  - New York
PB  - AMACOM
KW  - Marketing
KW  - Marketing Plan
N1  - Includes index
ER  -