Luther, William M. <br/><br/>
The Marketing Plan :  How to Prepare and Implement It  

 - 3rd ed. 
 - New York :  AMACOM,  2001. 
 - xviii, 318 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0814471013 
<br/><br/><label>LCCN: </label>2001022859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Plan
<br/><br/><label>LC Class. No.: </label>HF5415