Lucas, Stephen E.

The art of public speaking / Stephen E. Lucas. - 11th edition. International Edition. - Boston : McGraw Hill, 2012. - xxv, 382, [32] p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

Speaking in public -- Ethics and public speaking -- Listening -- Selecting a topic and a purpose -- Analyzing the audience -- Gathering materials -- Supporting your ideas -- Organizing the body of the speech -- Beginning and ending the speech -- Outlining the speech -- Using language -- Delivery -- Using visual aids -- Speaking to inform -- Speaking to persuade -- Methods of persuasion -- Speaking on special occasions -- Speaking in small groups.

0071314679 9780071314671


Public speaking.