TY  - GEN
AU  -  Mensah, Myra Magdalene
TI  - Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana
AV  - HF.MEN 
PY  - 2015///
CY  - Ringway, Accra
PB  - Ghana Institute of Journalism
KW  - Brand Perception
KW  - Celebrity Endorsement
KW  - Consumer Purchase
N1  - Includes bibliographical references
ER  -