Mensah, Myra Magdalene <br/><br/>
Influencing of multiple celebrity endorsement on brand perspective and consumer purchase intention in Ghana / 
Myra Magdalene Mensah. 
 - Ringway, Accra:  Ghana Institute of Journalism  2015. 
 - xii, 105 p.:  ill., tables;  30cm 
 - Dissertation, Public Relation  English .
<br/><br/>Includes bibliographical references: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Perception <br/>Celebrity Endorsement <br/>Consumer Purchase 
<br/><br/><label>LC Class. No.: </label>HF.MEN