TY  - GEN
AU  - Ayantunji Gbadamosi (ed)
AU  - Ian Bathgate (ed)
TI  - Principles of Marketing A Value-Based Approach
SN  - 9781137243317
PY  - 2013///
PB  - Palgrave Macmillan
KW  - Business, management, Economics, finance, business & management, Marketing, Branding, Advertising, principles, value, Consumer Buying Behaviour
ER  -