TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications 
SN  - 9781292222691
AV  - HF5415.123 .C58 2018
U1  - 659.1 23
PY  - 2018///]
CY  - New York, NY,
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references (pages 447-461) and indexes
ER  -