Writing Feature Articles : Print, Digital and Online
- Fifth edition.
- pages cm
Includes index.
Life as a freelance -- Ideas are everywhere -- Market research -- How to pitch successfully -- Turn ideas into articles -- Research and interview techniques -- A cohesive structure -- How to develop a strong style -- Images tell a story -- Copywriting & PR -- Specialist features, columns & reviews -- Interviews vs profiles -- Worldwide markets -- A career in magazines & newspapers / Miriam Phillips -- Law and ethics: a rough guide / David Mascord -- Last word: an editor's perspective / with Jonathan Telfer.
"Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online. Mary Hogarth offers comprehensive guidance on every aspect feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice. Topics include: - Telling a story with images; - Working in publicity and advertising; - Developing a specialism; - Interviewing for your feature; - Getting published overseas; - Understanding issues in media law and regulation. The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice"--