Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm. Includes bibliographical references (p. R1-R26) and indexes. ISBN: 9780136079415 (casebound : alk. paper) 0136079415 LCCN: 2008048626 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2010 Dewey Class. No.: 658.8