Meeske, Milan D. <br/><br/>
Copywriting for the Elcetronic Media  A Practical Guide 

 - 5th/2006 
 -  Wadsworth/Thomson Learning/Belmont 
<br/><br/><label>ISBN: </label>0534629148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>  Advertising copy.-- Broadcast advertising.