Marketing management : Knowledge and skills : Text, analysis, cases, plans.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, 1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Ringway Campus Library Main Shelve	HF 5415.13/PET (Browse shelf(Opens below))	C1	Available		1337818407974

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Previous	HF 5415.13/IAC MM3 -	HF 5415.13/KOT A Framework for Marketing Management	HF 5415.13/MCC Basic Marketing: A Global- Managerial Approach	HF 5415.13/PET Marketing management : Knowledge and skills : Text, analysis, cases, plans.	HF 5415.13/RAN Business Marketing Strategy	HF 5415.55/ SHA Relationship Marketing	HF 5415.55/EGA Relationship Marketing	Next

Includes bibliographical references (p. 922-932) and indexes.

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