The role of social media as a communication tool and its impact on brand awareness: a case of Papaye Fast Foods Limited / Nana Kojo M. Dadzie

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Series: Thesis, Public RelationPublication details: Ringway, Accra: Ghana Institute of Journalism 2017.Description: xi, 85 p.: ill., tables; 30cmSubject(s):

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Dissertation note: Includes bibliographical references: GIJ, MA, Thesis

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Thesis/Dissertation	Ringway Campus Library Graduate Reference	HF.DAD (Browse shelf(Opens below))	c.1	Available	aah 30/09/2021		1337818426104

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Previous	HF.ASA Social media and public relations practice in Ghana: a comparative study of Ghana Water and Electricity Company of Ghana Limited /	HF.AWU The impact of marketing communication spend on brand awareness and profitability: a case study of selected Banks in Ghana /	HF.BRO The role of corporate social responsibility (CSR) on brand image /	HF.DAD The role of social media as a communication tool and its impact on brand awareness: a case of Papaye Fast Foods Limited /	HF.DWO Rebranding and its effects on profit: a case study of Airtel Ghana /	HF.HAI Corporate branding image and customer satisfaction: an empirical study of Expresso Ghana /	HF.KOT Corporate social responsibility and customer loyalty: a case study of MTN Ghana /	Next

Includes bibliographical references: GIJ, MA, Thesis

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