The Media Handbook: (Record no. 580)

MARC details
000 -LEADER
fixed length control field 00551nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240806125920.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200110s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805857184
040 ## - CATALOGING SOURCE
Transcribing agency LOC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen
245 #4 - TITLE STATEMENT
Title The Media Handbook:
Remainder of title A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. I E A ( Lawrence Erlbaum Associates):
Place of publication, distribution, etc. Mahwah,
Date of publication, distribution, etc. 2007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Media Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Mass Media And Business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 3rd
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Ringway Campus Library Ringway Campus Library Reference 10.02.2020 001820   HF 5826.5/KAT 1337818453360 10.02.2020 C1 10.02.2020 Books