Advertising And Promotion: (Record no. 4204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240806125553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200110s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LOC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Promotion: |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mc Graw - Hill: |
| Place of publication, distribution, etc. | Boston, |
| Date of publication, distribution, etc. | 2009 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Sales Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | 8th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Reference | 10.02.2020 | 003496 | HF 5823/BEL | 1337818452974 | 10.02.2020 | C1 | 10.02.2020 | Books | |||||
| Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Reference | 10.02.2020 | 003607 | HF 5823/BEL | 1337818452967 | 10.02.2020 | C2 | 10.02.2020 | Books | |||||
| Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Reference | 10.02.2020 | 003606 | HF 5823/BEL | 1337818452936 | 10.02.2020 | C3 | 10.02.2020 | Books | |||||
| Library of Congress Classification | Ringway Campus Library | Ringway Campus Library | Reference | 10.02.2020 | 003608 | HF 5823/BEL | 1337818452905 | 10.02.2020 | C4 | 10.02.2020 | Books |