MARC details
000 -LEADER |
fixed length control field |
01190cam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
1154594 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200110135959.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
950824s1995 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
95195705 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750622393 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.P69 1995 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
245 04 - TITLE STATEMENT |
Title |
The Practice of advertising / |
Statement of responsibility, etc. |
edited by Normam A. Hart. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford: |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 287 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
490 1# - SERIES STATEMENT |
Series statement |
The Marketing series |
500 ## - GENERAL NOTE |
General note |
"Published on behalf of the Chartered Institute of Marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hart, Norman A. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Marketing series (London, England) |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/els032/95195705.html">http://www.loc.gov/catdir/description/els032/95195705.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/els032/95195705.html">http://www.loc.gov/catdir/toc/els032/95195705.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
3 |
e |
ncip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |