Principles of Marketing A Value-Based Approach (Record no. 10927)

MARC details
001 - CONTROL NUMBER
control number d505cad2-aa18-c13c-d561-7e6182ce2aa9
007 - URL
URL tz
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137243317
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ayantunji Gbadamosi (ed)
245 ## - TITLE STATEMENT
Title Principles of Marketing A Value-Based Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 428 p.
Other physical details E-book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business, management, Economics, finance, business & management, Marketing, Branding, Advertising, principles, value, Consumer Buying Behaviour
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ian Bathgate (ed)
-- Sonny Nwankwo (ed)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Date last seen Full call number Uniform Resource Identifier Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired
14.05.2021 Online https://gij.remotexs.co/login/baobab 14.05.2021 Electronic Books   Library of Congress Classification       Online Online 14.05.2021