The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Record no. 10922)
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001 - CONTROL NUMBER | |
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control number | f2005f70-04a7-c8ca-bcd6-035b0cc05c1b |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119651611 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | David Meerman Scott |
245 ## - TITLE STATEMENT | |
Title | The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Jersey |
Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | E- Books, 448 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Digital Marketing; Digital PR; Content Marketing; Podcast Marketing; Social Media Marketing; Live Video Marketing; Newsjacking; Online PR; Online Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Date last seen | Total Checkouts | Full call number | Barcode | Uniform Resource Identifier | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
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14.05.2021 | online | online | https://gij.remotexs.co/login/baobab | 14.05.2021 | Electronic Books | Library of Congress Classification | Online | Online | 14.05.2021 |