The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Record no. 10922)

MARC details
001 - CONTROL NUMBER
control number f2005f70-04a7-c8ca-bcd6-035b0cc05c1b
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119651611
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name David Meerman Scott
245 ## - TITLE STATEMENT
Title The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent E- Books, 448 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing; Digital PR; Content Marketing; Podcast Marketing; Social Media Marketing; Live Video Marketing; Newsjacking; Online PR; Online Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Date last seen Total Checkouts Full call number Barcode Uniform Resource Identifier Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired
14.05.2021   online online https://gij.remotexs.co/login/baobab 14.05.2021 Electronic Books   Library of Congress Classification       Online Online 14.05.2021