Advertising Media Planning (Record no. 10620)

MARC details
000 -LEADER
fixed length control field 01744cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16090384
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200923111757.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100211s2010 nyuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004379
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB064564
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015561785
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071703123 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071703128 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn466353486
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- UKM
-- C#P
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .S57 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/11
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Zanville,
Dates associated with a name 1919-
245 10 - TITLE STATEMENT
Title Advertising Media Planning
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 480 p. :
Other physical details ill., map ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baron, Roger B.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Date last seen Accession number Total Checkouts Full call number Barcode Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
22.09.2020 005508   HF 5826.5/ SIS 1437526714088 C5 22.09.2020 Books   Library of Congress Classification       Ringway Campus Library Dzorwulu Campus Library Reference 22.09.2020
22.09.2020 005504   HF 5826.5/ SIS 1437526714125 C1 22.09.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Reference 22.09.2020
22.09.2020 005505   HF 5826.5/ SIS 1437526714064 C2 22.09.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Reference 22.09.2020
22.09.2020 005506   HF 5826.5/ SIS 1437526714118 C3 22.09.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Graduate Reference 22.09.2020
22.09.2020 005507   HF 5826.5/ SIS 1437526714071 C4 22.09.2020 Books   Library of Congress Classification       Ringway Campus Library Ringway Campus Library Graduate Reference 22.09.2020