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Marketing

Pride, William M.

Marketing - 15th ed. - Australia: South-Western Cengage learning, 2010. - xxxi, 605, [97] p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780324834260

LCCN: 2008928620

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415/ PRI / .P658 2010

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