Basic Marketing : A Marketing Strategy Planning Approach
Perreault, William D.
Basic Marketing : A Marketing Strategy Planning Approach - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm.
Includes indexes.
97800712281041 (alk. paper)
2008034958
Marketing--Management.
HF5415.13/ PER / .M369 2009
658.8
Basic Marketing : A Marketing Strategy Planning Approach - 17th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxvii, 758 [34] p. : col. ill. ; 29 cm.
Includes indexes.
97800712281041 (alk. paper)
2008034958
Marketing--Management.
HF5415.13/ PER / .M369 2009
658.8