Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
Berger, Arthur Asa
Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches - Thousand Oaks, California: Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918531
00008042
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3
Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches - Thousand Oaks, California: Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918531
00008042
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3