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Strategic Market Management :

Aaker, David A.

Strategic Market Management : Global Perspective. - New York : Wiley, 2010 - XIII, 354 p 25 cm.

Includes bibliographical references and index.

ISBN: 9780470689752

LCCN: 2009049240

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 2010

Dewey Class. No.: 658.8'02---dc22

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