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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.,

Integrated Advertising, Promotion, and Marketing Communications - Eighth edition. - xx, 488 pages : color illustrations ; 27 cm.

Includes bibliographical references (pages 447-461) and indexes.

ISBN: 9781292222691

LCCN: 2016042101

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF5415.123 / .C58 2018

Dewey Class. No.: 659.1

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