000			01190cam a2200337 a 4500
999			_c28 _d28
001			1154594
003			OSt
005			20200110135959.0
008			950824s1995 enka b 001 0 eng
010			_a 95195705
020			_a0750622393
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5823 _b.P69 1995
082	0	0	_a659.1 _220
245	0	4	_aThe Practice of advertising / _cedited by Normam A. Hart.
250			_a4th ed.
260			_aOxford: _bButterworth-Heinemann, _c1995.
300			_axxii, 287 p. : _bill. ; _c24 cm.
490	1		_aThe Marketing series
500			_a"Published on behalf of the Chartered Institute of Marketing.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aHart, Norman A.
710	2		_aChartered Institute of Marketing.
830		0	_aMarketing series (London, England)
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/95195705.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/95195705.html
906			_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBK