000			02035cam a22003738i 4500
999			_c10789 _d10789
001			21021185
003			OSt
005			20220818124036.0
008			190615s2019 nju b 001 0 eng
010			_a 2019024495
020			_a9781119522188
040			_aDLC _beng _erda _cLOC
042			_apcc
050	0	0	_aP96.I5 _bM37 2020
082	0	0	_a302.2 _223
100	1		_aMcPhail, Thomas L., _eauthor.
245	1	0	_aGlobal Communication : _bTheories, Stakeholders and Trends.
250			_aFifth edition.
263			_a1912
264		1	_aHoboken : _bWiley-Blackwell, _c2020.
300			_a311p
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"-- _cProvided by publisher.
650		0	_aCommunication, International.
650		0	_aCommunication _xInternational cooperation.
700	1		_aPhipps, Steven, _eauthor.
776	0	8	_iOnline version: _aMcPhail, Thomas L., _tGlobal communication _bFifth edition. _dHoboken : Wiley-Blackwell, 2020. _z9781119522249 _w(DLC) 2019024496
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _e5th _04