TY  - BOOK
AU  - McPhail,Thomas L.
AU  - Phipps,Steven
TI  - Global Communication: Theories, Stakeholders and Trends
SN  - 9781119522188
AV  - P96.I5 M37 2020
U1  - 302.2 23
PY  - 2020///
CY  - Hoboken
PB  - Wiley-Blackwell
KW  - Communication, International
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references and index
N2  - "This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
ER  -