TY  - BOOK
AU  - Windahl,Swen
AU  - Signitzer,Benno
AU  - Olson,Jean T.
TI  - Using Communication Theory: An Introduction to Planned Communication 
SN  - 0803984308
AV  - P95.815 .W56 1992
U1  - 302.2 20
CY  - London, Newbury Park, Calif. 
PB  - Sage Publications
KW  - Communication planning
KW  - Mass media
KW  - Planning
N1  - Includes bibliographical references (p. [223]-242) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/91050651-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/91050651-t.html
ER  -