Goodrich, William B. <br/><br/>
Media planning workbook :  With discussions and problems  

 - 5th ed. 
 - Lincolnwood, IL :  NTC Business Books,  c1996. 
 - xiii, 206 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0844235024 (alk. paper) 
<br/><br/><label>LCCN: </label>95039649  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .G66 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1/11