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Contemporary Advertising and Integrated Marketing Communications.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2013.Edition: 14th ed; African EditionDescription: vi, 742 p. : ill. ; 28 cmISBN:
  • 9781121914018
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Dzorwulu Campus Library Main Shelve HF 5821/ ARE (Browse shelf(Opens below)) C1 Available 1437526745372

Prev. ed. has title: Contemporary advertising.

Includes index.

soa 09/12/2014.

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