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Contemporary Advertising and Integrated Marketing Communications.

By: Contributor(s): Material type: TextTextPublication details: New York: McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774 p. : col. ill. ; 28 cmISBN:
  • 9780071220606
  • 9780071220606 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Dzorwulu Campus Library Main Shelve HF 5821/ ARE (Browse shelf(Opens below)) C1 Available 1437526745822
Books Books Dzorwulu Campus Library Main Shelve HF 5821/ ARE (Browse shelf(Opens below)) C2 Available 1437526731764

Prev. ed. has title: Contemporary advertising.

Includes index.

soa 09/12/2014.

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