Integrated Marketing Communications In Advertising And Promotion (Record no. 94)

MARC details
000 -LEADER
fixed length control field 00491nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200211102052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200110s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324408089
040 ## - CATALOGING SOURCE
Transcribing agency LOC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp Terence A.
245 #0 - TITLE STATEMENT
Title Integrated Marketing Communications In Advertising And Promotion
250 ## - EDITION STATEMENT
Edition statement 7th/ 2007
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson / South Western Mason
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Sales Promotion
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 7th
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Ringway Campus Library Ringway Campus Library Reference 11.02.2020 003579   HF 5475.123/SHI 1337818452639 11.02.2020 C1 11.02.2020 Books