Global Communication : Theories, Stakeholders and Trends.
McPhail, Thomas L.,
Global Communication : Theories, Stakeholders and Trends. - Fifth edition. - 311p
Includes bibliographical references and index.
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
9781119522188
2019024495
Communication, International.
Communication--International cooperation.
P96.I5 / M37 2020
302.2
Global Communication : Theories, Stakeholders and Trends. - Fifth edition. - 311p
Includes bibliographical references and index.
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
9781119522188
2019024495
Communication, International.
Communication--International cooperation.
P96.I5 / M37 2020
302.2