Using Communication Theory :

Windahl, Swen, 1942-

Using Communication Theory : An Introduction to Planned Communication - 1992 - London, Newbury Park, Calif. Sage Publications, - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-242) and index.

0803984308 0803984316 (pbk.)

91050651


Communication planning.
Mass media--Planning.

P95.815 / .W56 1992

302.2